Luxury Makeup Artistry | Chicago + Destination

THE LUXURY EXPERIENCE

At LEB, our approach to makeup artistry is centered on providing a luxurious experience from the moment we connect until the day we seat you and your loved ones in our chair on your special day. We specialize in high-end makeup services, curating elevated looks for brides and clients who seek both timeless and effortless beauty.

Our team of experienced artists is committed to enhancing your natural beauty, carefully listening to your unique needs and preferences to ensure you feel confident and radiant on your special day. At LEB, we strive to bring your makeup vision to life, creating unforgettable moments as you prepare for your big day.

Laura Elizabeth herrera

I was born and raised in El Paso, Texas. I graduated from New Mexico State University where I earned my BA in Fine Arts in Dance in 2010. One month after graduating I moved to Chicago which I've now called home the past 15 years.

My makeup journey started within the performing arts (singing, acting and dancing) industry where I was often asked by my cast mates to do their makeup or apply false lashes for them, During this time I was also being referred by friends and family to do makeup for their special occasions. My father also does acting on the side from his full-time job and would take me on set with him. It was then when I was introduced to the film industry.

Little by little, my makeup journey grew from there. I was introduced to the boudoir industry in 2014 and was immediately inspired. With the support of my husband and immediate family, they surprised me with my first professional camera and it was then I started taking on models to start building my boudoir portfolio. I officially introduced mini boudoir sessions to my list of services in fall of 2022. I've now been doing makeup for over 17+ years and currently specialize in wedding,/special occasion makeup and branding/boudoir photography.

OWNER OF LEB

Makeup Services

  • BRIDE TO BE: This service includes your makeup preview (trial) which we’ll schedule out about 2-3 months before your wedding day where we’ll do a complete skin analysis and create your dream wedding makeup look. This service also includes unlimited phone/text correspondence, email check in’s, a personalized day of makeup schedule and day of mini touch-up services once all makeup applications are finished.

    GROOM TO BE: This service includes a complete skin analysis followed by an in depth skincare regime. This service also includes unlimited phone/text correspondence, email check in’s, a personalized day of makeup schedule and an anti sweat to-go touch-up kit.

    Bride: $350

    • Includes custom false lashes, airbrush foundation, to go touch-up kit, makeup preview (trial) and a customized day-of makeup timeline

    Groom: $175

    • Includes skin prep, lip/eye mask, spot conceal (optional) and set with de-shining/mattifying products.

    Wedding Party/Attendees:$125

    • Includes false lashes, touch-ups at the very end once everyone’s makeup is completed and a lip touch-up wand

    Add-ons/Upgrades:

    • Second makeup preview: $200

    • Airbrush foundation upgrade: +$20

    • Individual custom lash upgrade: +$10

    • Touch-up’s: $90/hr (2 hour minimum)

    - Minimum number of services to book: 6

    - Travel/On-site set-up fee: $55 per artist

    - $350 non-refundable/transferable retainer + signed contract for brides and $100 non refundable/transferable retainer + a signed contract for grooms to secure date

  • This service starts off with a skin analysis followed by an in depth makeup application starting with skin prep.

    Makeup Application:$125

    • Includes custom false lashes and to go lip touch-up kit.

    Add-ons/Upgrades:

    • Airbrush foundation upgrade: +$20

    • Individual custom lashes: +$10

    - Travel Fee: Starts at $30 from Chicago

    - $49 non refundable/transferable retainer to secure date

    - Balance due after makeup is finished

Boudoir Session

  • $800

    Your session includes…

    • 1 hour photography session

    • Professional hair and makeup

    • 2 outfit changes ($55 each additional outfit add on)

    • 20+ password protected digital gallery

    • Outfit styling

    - Sessions take place at my home studio in the city (Lincoln Square)

    - $300 non refundable retainer + signed contract to secure date

    - If you have a desired studio in mind, booking takes place on your end plus a $30 travel fee depending on location.

  • $600

    If you are a bride and also book me for your wedding day makeup, you will receive 25% off your boudoir session. It’s the perfect “grooms gift”, but also the BEST gift for yourself too.

    Bridal Boudoir Sessions include…

    • 1 hour photography session

    • 2 bridal themed lingerie outfits ($50 outfit add-on)

    • Complimentary Viel shots

    • Professional hair and makeup

    • 20+ password protected digital gallery

    - $300 non-refundable retainer + signed contract to secure date

    - Sessions take place at my home studio in the city (Lincoln Square). If you have a desired studio in mind, booking takes place on your end plus a $30 travel fee depending on location

Makeup Lessons

This service is for anyone wanting an in depth step-by-step hands on makeup lesson on how to achieve a desired makeup look. This includes everything from everyday casual makeup to evening makeup.

  • $75

    This can be in person or virtually depending on your preference.

    Do you struggle with applying false lashes, achieving that perfect winged liner or maybe you just want to master the perfect smokey eye. This 1:1 45 minute mini focus lesson is for you.

    Before our lesson I’ll send over a list of everything you’ll need to have prepared so that you’re ready to go come lesson day.

    Focus examples- False lash application, complexion technique to achieving a flawless or natural matte finish, smokey eye or the most requested, highlight and contour.

    - 50% retainer to secure date

  • $100

    This can be in person or virtually depending on your preference.

    This lesson consists of both of us doing our makeup together step-by-step to achieve an everyday natural makeup look. We'll both start off with fresh clean skin and begin with your skin analysis. We'll talk about your skins needs, concerns, expectations and chat about what products you're currently using. We’ll begin with prepping/priming our face then moving into the makeup lesson starting with the eyes.

    - travel fee applies for in person lesson ($30)

    - 50% retainer to secure date

  • $300

    I like to call this one the "adult field trip" because who didn't love a day back in school when it was a field trip day?

    We'll start our day at a coffee shop of your choice (or zoom call) and chat about your expectations, your skins needs/concerns, what you're looking into trying or adding to your makeup routine and talk about what products you’re currently using etc. Feel free to bring your makeup bag with you. Once I have a clear picture of your expectations, depending on your budget, we'll then head over to a store of your choosing…Ulta, Sephora, Wal-mart, Target etc... I'll be with you every step of the way helping you select products that meet your skins needs, help color match, brush recommendations etc.

    - For clients that book a field lesson with me will receive $20 off a 1:1 makeup lesson should you decide to book a private lesson with the new products you purchased from our field lesson (offer lasts 30 days after your field lesson).

    - 50% non-refundable retainer to secure date

  • $125 per person

    I can’t think of anything more fun than getting all your BFFs together and learning how to achieve a beautiful elevated makeup look. Whether it’s a company activity for work, girls night in, bachelorette party or a birthday gathering, a group makeup lesson is the perfect activity to learn something new and have a lot of fun at the same time. This can be in person or virtually depending on the groups preference.

    Group lessons start off with a skin analysis and a discussion of products, tools/brushes and application techniques.

    • 4 participant minimum

    • travel fee applies for in person lesson ($30)

    • studio reservation fee applied if going to you isn’t an option

    • 50% retainer to secure date

Branding- LIFESTYLE sessioN

As we evolve in our current social media driven world, it is important to consistently show up for your business. Let your branding's imagery speak for itself. Investing in quality photography to capture your brands identity is paramount in growing an authentic and successful business.

  • For now, send over my inquiry form below and we’ll go from there.

Laura elizabeth beauty

Laura elizabeth beauty

Featured in:

"Laura is truly the best! She is super sweet, patient and a very talented makeup artist. She was also so supportive throughout the process from the time of booking up to the wedding day. My makeup was absolutely beautiful for my wedding day.”

Lindsey F.

"I truly cannot rate Laura highly enough. I'd give her 100 stars if I could. I hired her for my engagement photos, my bridal shower and my wedding day and cannot wait for the next occasion to contact her again.”

Sophia B.

"From the first response I received from Laura, I knew she was IT. Laura is organized, dedicated and talented. She helped in more ways than makeup, event queen.”

Rebecca R.

"Wow, did I find the most incredible makeup artist in Laura. She truly made me feel beautiful and even through all my crying for the amazing personal moments at our wedding, my makeup looked flawless all night.”

Brittany M.

“Absolutely loved my makeup on my wedding day. Laura executes confidently and is very professional.”

Yvonne E.

“Laura is professional, on time, a fantastic scheduler planner and takes lots of measures to keep her supplies sanitary and clean. I highly recommend her services.”

Ashley P.

FREQUENTLY ASKED QUESTIONS

  • Yes, the minimum number of services is 6 services during peak months (May-November). Exceptions are made for dates that don’t fall within these months.

  • We do! We’re based out of Chicago but travel to the surrounding suburbs and outside states as well. For destinations outside of Chicago that require airfare, round-trip travel and hotel/Airbnb accommodations are taken care of on the clients end. Send over an email or we can schedule a call to discuss these details further.

    *Stay arrangements waived for certain cities. Ask me which ones.

  • Depending on your occasion, clients typically book out anywhere from 4-6 months in advance. For weddings, I recommend booking as soon as you know your wedding date and have secured your venue.

  • At this time my rates are firm and non-negotiable. I do however offer payment plans that can be discussed during contract signing.

  • At the moment I only offer hair styling for my photography sessions. I'd be happy to send over my best stylist recommendations for your requested occasion.

  • As beautiful as full glam looks are, I do not offer them any more. My artistry focus is an elevated natural glam (or soft glam). Less is more! I’d be more than happy to send over my favorite artist recommendations if this is something you’re looking for.

  • I do not! My goal in my boudoir photography work is to capture your true authentic shape. When it comes to editing, I’ll do minor skin smoothing upon request. I edit mostly the lighting levels keeping it soft, natural and true to color. Expect a ton of black and white photos as those are my absolute favorite to deliver.

  • Absolutely! With inflation still rising, I understand finances can be a bit difficult to navigate. Once you secure your date with a retainer and signed contract, we can go over and finalize a payment plan that best meets your financial needs.